Think With MarketStorm
Writing
Essays on trust, consumer behavior and the new internet. New pieces arrive most weeks on Substack.
Latest · Nov 10, 2026
When Keywords Stopped Being the Point
SEO evolved beyond keywords. Learn how AI interprets meaning and why businesses must create useful, credible content that answers real customer questions today.
Read on SubstackAll essays
- Nov 4, 2026
Everyone Wants to Know What Google Wants. Google Already Told Us.
Google’s people-first guidance reveals why human expertise, trust, and customer understanding—not chasing algorithms—are marketing’s real advantages in AI.
- Oct 21, 2026
The Placement Didn’t Make Sense. The Person Did.
Why AI-powered advertising should prioritize consumer behavior over familiar placements—and why surprising results may reveal the strongest opportunities.
- Oct 15, 2026
Google Is Getting Better at Capturing Demand. That Changes What We As Marketers Need to Do.
Google’s AI is transforming demand capture. Learn why marketers must build brand influence and preference before consumers ever begin searching.
- Oct 6, 2026
The Biggest Opportunity for Franchise Marketing Happens Before the Search
Franchise growth may depend less on capturing demand and more on influencing customers before they ever search, where local intent first begins.
- Sep 30, 2026
The Data Is Technical. The Decision Is Human.
Every conversion has a story behind it. Learn how MarketStorm helps brands influence decisions before demand is captured.
- Sep 21, 2026
You Were Never Too Much
A reflection on authenticity, self-worth, and how our most questioned traits can become the strengths that shape our work and impact.
- Sep 15, 2026
Competitor Conquest Is My Favorite Game
Learn how competitor conquest campaigns reveal customer intent, uncover market gaps, and position your brand as the better alternative.
- Sep 9, 2026
When We Measure What Is Easy, Not What Matters
Why easy-to-track metrics can mislead marketers, undervalue trust-building, and shift budgets away from the channels that truly influence growth over time.
- Sep 3, 2026
The Funnel Has Blended: Why an Omnichannel Strategy Is No Longer Optional
Why modern marketing must connect CTV, display, social, and search, turning fragmented touchpoints into one system that moves consumers toward decisions.
- Aug 27, 2026
The Influence Engine and the Demand Capture Engine: Why MarketStorm and Google Work Better Together
Learn how MarketStorm creates demand before consumers search, and how pairing programmatic advertising with Google drives stronger conversions and growth.
- Aug 24, 2026
The Frame Matters: What Chrome's Split View Reveals About the Future of the Internet
Chrome's Split View is more than a productivity tool, it could reshape online attention, comparison, trust, and how customers experience the web.
- Aug 18, 2026
The Internet Is No Longer a Collection of Websites
The web is shifting from clicks to presence. Learn why brands must build trust and visibility wherever customers search, scroll, listen, and decide.
- Aug 11, 2026
The Day Google Patented the End of the Website
Google’s AI webpage patent could redefine the internet, shifting power from websites to personalized experiences, and changing consumer behavior forever.
- Aug 5, 2026
The Companies That See Tomorrow First
Why tomorrow’s winners follow human behavior, not platforms, and what shifting patterns in search, discovery, and AI mean for marketers.
- Aug 4, 2026
The Most Important AI Lesson I've Learned Didn't Come From Where You Think
For most of my career I've studied the evolution of the internet. Not simply the technology itself, but how people adapt to it.
- Jul 31, 2026
What Business Are You In?
Why enduring companies define themselves by customer outcomes—not today’s technology—and turn disruption, AI, and shifting behavior into growth opportunities.
- Jul 30, 2026
The Internet's New Currency: Why We're Entering A Trust Economy
For years, traffic was the internet's currency. Today, confidence may be more valuable than the click.
“One of the easiest ways to get AI to start hallucinating about you is to not have the same story told across every entity.”
Carole Lawson in CEO Weekly