01From traffic to trust
The shift from a traffic economy to a trust economy, and how AI assistants, social platforms and reviews are replacing the website-centric internet.
- Trust Is the New Traffic: Rethinking What Actually Drives Revenue
- The Customer Journey Isn't a Funnel Anymore, It's a Loop
- Building Trust With Buyers Who Take Months, Not Minutes, to Decide
02Attribution vs. influence
Why last-click attribution misleads businesses, and how customers actually decide in the “messy middle.”
- Attribution Is Lying to You: What Businesses Get Wrong About “What Caused the Sale”
- What Marketing Leaders Get Wrong About Measurement in the AI Era
- What Google's “Messy Middle” Research Missed
03Behavioral inflection points
Why AI is changing human behavior more than technology, and how to spot the next wave of market change first.
- The Behavioral Inflection Point: How to Spot Market Change Before Your Competitors Do
- Why Technology Never Wins on Its Own: Twenty Years of Watching What Actually Changes Markets
- The Real Reason Most New Technology Underdelivers on Its Promise
04Search, AI and long decisions
What's changing inside Google and programmatic advertising, and what long-decision-cycle industries need to know.
- From Search to AI: The Next Great Rewiring of How Customers Find Businesses
- Why Off-the-Shelf AI Audiences Are Already Obsolete
- What Long Sales Cycles (Med Spas, Home Builders, HVAC) Teach You About Modern Marketing
05The Government 2.0 playbook
Lessons from leading large-scale digital transformation in government, applied to private-sector marketing.
- She Took a State From Last Place to Best-in-Class, Here's the Government 2.0 Playbook
- Inside the Room With Google, Facebook, and Twitter: Lessons From the Early Platform Wars
06Staying independent
An AI company's perspective on building with no outside funding while everyone else raises capital.
- Built an AI Company in 2018, Before Anyone Called It That, What We Got Right Early
- Why We've Never Taken a Dollar of Venture Capital, and Never Will