Keynotes & talks

Keynotes on how people decide.

Carole translates data, AI and behavioral change into strategy leaders can act on, drawing on two decades of watching what actually changes markets.

Stages Carole Lawson has spoken on: Oracle OpenWorld, the United Nations, O'Reilly Media, InformationWeek and the Center for Digital Government

Spoken at

  • Oracle OpenWorld

    Two-time keynote speaker, to roughly 60,000 in-person attendees.

  • United Nations

    Invited to speak at the World Tourism Organization in Moldova, to 300+ representatives from every continent.

  • O'Reilly Media

    Multiple main-stage appearances.

  • InformationWeek

    Main-stage speaker and former Editorial Advisory Board member.

  • Center for Digital Government

    Selected by eRepublic's Center for Digital Government to speak at government and technology conferences nationwide.

Keynote topics

Six themes, sixteen talk titles.

01

From traffic to trust

The shift from a traffic economy to a trust economy, and how AI assistants, social platforms and reviews are replacing the website-centric internet.

  • Trust Is the New Traffic: Rethinking What Actually Drives Revenue
  • The Customer Journey Isn't a Funnel Anymore, It's a Loop
  • Building Trust With Buyers Who Take Months, Not Minutes, to Decide
02

Attribution vs. influence

Why last-click attribution misleads businesses, and how customers actually decide in the “messy middle.”

  • Attribution Is Lying to You: What Businesses Get Wrong About “What Caused the Sale”
  • What Marketing Leaders Get Wrong About Measurement in the AI Era
  • What Google's “Messy Middle” Research Missed
03

Behavioral inflection points

Why AI is changing human behavior more than technology, and how to spot the next wave of market change first.

  • The Behavioral Inflection Point: How to Spot Market Change Before Your Competitors Do
  • Why Technology Never Wins on Its Own: Twenty Years of Watching What Actually Changes Markets
  • The Real Reason Most New Technology Underdelivers on Its Promise
04

Search, AI and long decisions

What's changing inside Google and programmatic advertising, and what long-decision-cycle industries need to know.

  • From Search to AI: The Next Great Rewiring of How Customers Find Businesses
  • Why Off-the-Shelf AI Audiences Are Already Obsolete
  • What Long Sales Cycles (Med Spas, Home Builders, HVAC) Teach You About Modern Marketing
05

The Government 2.0 playbook

Lessons from leading large-scale digital transformation in government, applied to private-sector marketing.

  • She Took a State From Last Place to Best-in-Class, Here's the Government 2.0 Playbook
  • Inside the Room With Google, Facebook, and Twitter: Lessons From the Early Platform Wars
06

Staying independent

An AI company's perspective on building with no outside funding while everyone else raises capital.

  • Built an AI Company in 2018, Before Anyone Called It That, What We Got Right Early
  • Why We've Never Taken a Dollar of Venture Capital, and Never Will

Watch

See Carole in conversation

Carole and co-founder Rick Brown on The Entrepreneur's Logbook: following intent, influencing decisions, and building trust over time.

In her words

“One of the easiest ways to get AI to start hallucinating about you is to not have the same story told across every entity.”

in CEO Weekly

“People have shown intent and then you can follow that intent and actually influence the decisions. You build trust for that company over time.”

in The Entrepreneur's Logbook

“If you have gated content and you are gating also the bots that are reviewing it, that gated content does not exist.”

in CEO Weekly

For event planners and hosts

Bios in three lengths, a high-resolution portrait and fast facts are in the media kit. For dates and formats, email Carole or connect on LinkedIn.

For hosts & event organizers

How people decide is changing. Carole can tell your audience why.