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Carole Lawson is Co-Founder and Chief Data Officer of MarketStorm, the AI-first marketing company she built in 2018 without venture capital. A data scientist focused on how human behavior drives change, she previously led California's statewide digital transformation and is a two-time Oracle OpenWorld keynote speaker.

Carole Lawson is Co-Founder and Chief Data Officer of MarketStorm, an AI-first marketing and advertising company she and Rick Brown built in 2018, years before AI was mainstream, without ever taking outside funding. A data scientist and researcher, Carole focuses on how human behavior, not technology alone, drives lasting change in marketing and business. She writes about why the traditional funnel no longer reflects how people decide and why trust is overtaking traffic. Earlier, as Director of eServices for the State of California, she led a digital transformation across roughly 400 sites and 4 million pages, taking the state from 47th in the nation to winning “Best of the Web” from the Center for Digital Government. She has twice delivered keynotes at Oracle OpenWorld, spoken for the United Nations World Tourism Organization, appeared on main stages for O'Reilly Media and InformationWeek, and was twice named to the InformationWeek 500 Top 10 Technology Innovators.

Carole Lawson is the Co-Founder and Chief Data Officer of MarketStorm, an AI-first marketing and advertising company she built with her business partner Rick in 2018, years before AI was mainstream, and without ever taking outside funding. She's the company's forward-facing voice on where marketing and consumer behavior are headed next: why the traditional funnel no longer reflects how people decide, why trust is overtaking traffic as the internet's core currency, and why businesses need to spot behavioral shifts before they become obvious. Before MarketStorm, Carole served as Director of eServices for the State of California under Governor Arnold Schwarzenegger, leading the state's digital transformation across roughly 600 webmasters, 400 sites, and 4 million pages, taking California from 47th in the nation (per Brown University's rankings) to winning “Best of the Web” from the Center for Digital Government. As Chair of the Governor's Innovation Council, she worked directly with early leaders from Google, Facebook, MySpace, YouTube, and Twitter, work widely credited as central to the “Government 2.0” movement. She's a two-time keynote speaker at Oracle OpenWorld, was invited by the United Nations to speak at the World Tourism Organization, and has appeared on various industry podcasts.